NEWTON, Massachusetts (Oct. 2, 2003) -- Zoesis' founders today announce the hire of Ms. Ellen Bossert as Chief Executive Officer. Ms. Bossert brings 14 years of business innovation and leadership to the advanced digital entertainment studio.

From the traditional world of finance, to the toy and youth entertainment market, to the innovative high technology industry, Ms. Bossert has a proven track record of driving sales in untapped markets. Her creative sales strategies have consistently sparked significant shifts in these respective industries.

"Ellen Bossert brings the perfect balance of toy marketing, technological fluency and tried-and-true business expertise to Zoesis," said Zoesis Founder and Chairman Joseph Bates. "We are very excited about Ellen's ability to lead the company's next phase of growth in consumer entertainment products."

According to Ms. Bossert, "We believe a powerful experience lived is far more compelling than a powerful experience watched. Zoesis' technology allows users to experience an engaging and empowering two-way relationship with digital characters. These experiences appeal to a demographic beyond traditional gamers and allow us to create applications for education, consumer products and beyond."

At Hasbro Toys, Ms. Bossert was a global director in the Girls Toys business, reintroducing classic brands such as My Little Pony as invigorated icons for modern girl play. She was also the national general manager of the preschool "evergreen" Play-Doh brand, after experiencing great success in re-conceptualizing and growing the popular Tonka Trucks line.

Most recently, Ms. Bossert was president of Domania Inc., an award-winning software firm that sold marketing and retention campaigns to mortgage banks fueled by historical home pricing information. Ms. Bossert was also a founder and executive at the MIT Media Lab spin-off Presto Technologies. As senior marketing manager at Converse, Ms. Bossert helped re-launch the classic One Star brand, exploding it into a Hollywood-style cultural phenomenon. Foundational to Ms. Bossert's success to date was her early tenure as a vice president at Chase Manhattan Bank.

Ms. Bossert has served as an industry analyst for NBC's "Today," as well as a lecturer for various executive gatherings. She was an NCAA All-American basketball player and is a classical pianist. Ms. Bossert received a Bachelor of Arts degree from Columbia College and a Masters of Business Administration from Harvard.

About Zoesis, Inc.
Zoesis is a highly advanced digital arts studio that uses proprietary cognitive science and artificial intelligence technology to deliver interactive characters in a completely new way.  Zoesis' technology allows users to experience an engaging and empowering two-way relationship with digital characters—creating a powerful and distinct entertainment genre. Simply stated, Zoesis creates sentient characters in responsive worlds where the consumer becomes the essential co-star.

Zoesis, located in Newton, Massachusetts, was launched in Pittsburgh in 1996 by a four-person computer science and fine arts research team from Carnegie Mellon University. The company moved to Boston in 1997, where it now develops its unique artificial intelligence-based entertainment technology for commercial use. Further information about Zoesis can be found at www.zoesis.com.